From Stuck to Thriving: The 3 Stages of a Pattern Design Business (and the Coaching That Levels You Up)

Which Stage of Your Pattern Design Journey Are You In? 

Running a pattern design business is a lot like keeping a beautiful garden.

From the outside, it looks dreamy—sun hats, blooming flowers, a gentle breeze while you sketch under a shady tree. But anyone who’s actually done it knows the truth: behind every pretty blossom is a whole lot of dirt under your nails, strategic pruning, and more weeding than you ever wanted to do.

Being an artist is like planting seeds. You work with an eye toward color, shape, and texture to get something beautiful to blossom. Being an entrepreneur is making sure those seeds grow into something that not only looks good but feeds you, year after year.

And combining the two? That’s where most pattern designers get stuck. You need creativity and discipline, artistry and strategy, inspiration and systems. Without that balance, your “garden” either stays a patch of wildflowers no one sees, or it burns you out trying to keep everything alive at once.

That’s why having a mentor is like having a master gardener by your side—someone who can tell you what to plant, when to water, what to throw away, and how to grow something that’s both beautiful and sustainable.

Enter my 3-Tier Pattern Design Coaching Program—designed to help you plant, grow, and harvest the creative business you’ve been dreaming of.

Which Stage Is Your Pattern Business Growing In?

Have you ever caught yourself thinking…

•  “Is my work actually good enough to sell?” 
•  “I want to pitch to companies, but where do I even start?” 
•  “Why does my income feel like a rollercoaster instead of a steady climb?” 

If you’re nodding along, you’re not broken, behind, or missing some magic gene the “big name” designers were born with. You’re simply in one of three predictable stages that every pattern designer moves through—like seedlings, budding plants, and full blooms.

Here’s the good news: once you know your stage, you can stop randomly scattering seeds and start focusing on exactly what will grow your creative business. No more wasting seasons (or years) on trial-and-error.

That’s exactly why I created my 3-Tier Pattern Design Coaching Program—to meet you right where you are, give you a clear, personalized plan, and then stick around to make sure you actually follow through. Think of it as having a seasoned garden guide for your business: I’ll help you plant the right things at the right time, nurture what’s already thriving, and gently (but firmly) pull out anything choking your growth.

Because you’re not here to just make pretty patterns. You’re here to grow something beautiful and profitable—and I know exactly how to help you do it.

Stage 1: “Am I Good Enough?” → The Clarity Call 

If you’ve been creating patterns for months (or years), you probably have a digital “garden” full of beautiful designs… that no one’s actually seeing. Instead of sending them out into the world, you keep telling yourself you’ll be ready after just one more collection.

And then, at 2 a.m., you’re scrolling Instagram, zooming in on other designers’ work, and wondering if you’re even playing in the same league.

Here’s the truth: most designers in Stage 1 are closer to market-ready than they think. What’s missing isn’t another YouTube tutorial—it’s clarity. Clarity about which designs are ready to sell, which need fine-tuning, and where to focus your energy so you’re not endlessly “watering” the wrong things.

That’s where the Clarity Call comes in—a 75-minute intensive where we:

1.  Portfolio Deep Dive & Honest Assessment
   I’ll review your patterns and give you kind, but direct feedback so you know exactly what’s working, what needs trimming, and what’s ready to show the world.
2.  Personalized Portfolio Action Plan
   You’ll leave with a clear, prioritized roadmap so you know exactly what to work on next. No more spinning your wheels or guessing.
3.  Revenue Stream Strategy
   I’ll help you decide whether to start with POD, licensing, or wholesale based on your current skills, style, and goals.
4.  Market Readiness Check
   I’ll give you an honest “ready/not yet” verdict so you don’t waste months chasing the wrong opportunities.
5.  Recorded Session + Notion Hub
   Every insight, recommendation, and action step will be saved for you—so you can revisit your plan whenever you need a boost of clarity.

💡 Perfect for: Pattern designers sitting on gorgeous work but stuck in self-doubt mode.

💬 Investment: $249

Limited spots available. I only take 4 designers per month.

📌 Book Your Clarity Call before the spots are gone.

Stage 2: “Ready to Launch But Lost” → The Momentum Package 

You’ve got a healthy “crop” of patterns—strong, cohesive, and totally ready to be seen. The problem? You’re staring at that email you’ve been drafting and redrafting to an art director… and you don’t know what to say or how to say it or even if this is the right company to pitch.

You know you should be pitching companies, refining your Spoonflower shop, and building your professional presence. But instead, you get stuck in the loop of researching how to do those things without actually doing them.

Stage 2 is where your work is ready for market, but your systems aren’t. And the hard truth? Without the right structure, even the best designs can wither from lack of visibility.

That’s exactly what the Momentum Package fixes. Over 6 weeks, I’ll help you build the foundation you need to consistently land opportunities—not just hope they magically appear.

Phase 1: Get Started (Weeks 1–2)

•  Professional Portfolio Organization — We’ll organize your patterns into targeted, market-ready portfolios for industries like home décor, stationery, or apparel.
•  Company Research + Tracking Systems — My exact process for finding companies that could license your work, plus tracking tools so no lead slips through the cracks.
•  Online Presence Audit — We’ll make sure your Instagram, website, and POD shops work together to tell a polished, professional story.

Phase 2: Get Good (Weeks 3–4)

•  Pitch Email Mastery — Learn how to write pitches that sound personal, professional, and irresistible (no cookie-cutter templates here).
•  Follow-Up Sequences — The system that gets responses months after your first email.
•  POD Optimization — Turn your Spoonflower and Redbubble shops into visibility and sales machines with better titles, tags, and product selection.

Phase 3: Get Smart (Weeks 5–6)

•  Outreach Scaling Systems — Pitch to more companies without working more hours.
•  Visibility + Networking Strategy — From Instagram to LinkedIn to industry events, we’ll get you on the radar of the people who matter.
•  Accountability Systems — Your “keep going” plan so you stay consistent long after the program ends.

Plus: 

• 30 days of direct Telegram support (real-time answers, pep talks, and feedback)
• 2 live strategy calls to troubleshoot, adjust, and celebrate progress

💡 Perfect for: Designers whose patterns are ready to sell but who need the professional polish, systems, and confidence to get them out into the world.

💬 Investment: $649

Limited spots available each month.

📌 Join the Momentum Package for your August start date.

Here’s the Stage 3 rewrite in Mandy’s warm, strategic, and just-a-hint-of-garden voice so it matches the flow of the earlier sections:

Stage 3: “Getting Somewhere But…” → The VIP Quarter 👑

You’ve been planting, nurturing, and harvesting your creative work for a while now. Sales are happening. Opportunities pop up here and there. But if you’re honest? Your income still feels more like a weather forecast—sometimes sunny, sometimes stormy—than a predictable, thriving season.

Stage 3 is where you’ve proven your talent and your market appeal… but you don’t yet have the business systems to make success consistent. This is where we turn your pattern business into something that’s not just growing, but producing steady, reliable results.

The VIP Quarter is a high-touch, 90-day partnership where we build (and implement) the systems that make your creative income scalable and sustainable.

Month 1: Foundation & Strategy

•  Complete Business Audit — Identify what’s working, what’s wasting your time, and where the biggest opportunities lie.
•  Brand & Client Clarity — Define your Ideal Client Avatar, refine your brand strategy, and nail down your unique value proposition.
•  Business Tracking Systems — CRM setup for pitches, analytics for product sales and content, so you always know your next move.

Month 2: Optimize & Position

•  Email Marketing System Setup — Lead magnets, automated sequences, and a newsletter strategy that turns followers into buyers.
•  Content Strategy & Multi-Platform Planning — Choose your main platform, then learn to repurpose content across channels without burning out.
•  Revenue Stream Optimization — Deep dive into POD, Etsy, licensing, and more to improve what’s already working.

Month 3: Systematize & Scale

•  Multi-Revenue Stream Management — Balance multiple income sources without dropping the ball (or losing your sanity).
•  Analytics Framework — Make data-driven decisions instead of guessing what’s next.
•  Automated Marketing Systems — Build marketing calendars and workflows that run in the background while you focus on creating.

Plus: 

• 3 monthly live strategy calls for hands-on guidance
• 90 days of direct Telegram access for daily support, feedback, and real-time adjustments

💡 Perfect for: Designers who are past the beginner stage and ready to transform scattered wins into predictable, scalable income.

💬 Investment: $1,249

I only accept 2 clients at this level per quarter.
📌 Apply for Your VIP Quarter Spot before they’re gone.

Which Stage Are You In? Let’s Get Growing.

Every pattern designer—no matter how talented—starts in Stage 1, moves through Stage 2, and eventually hits Stage 3. The secret isn’t trying to skip ahead (trust me, that’s how you end up frustrated and stuck). The secret is knowing your stage, working the right plan for that stage, and having someone in your corner to keep you moving forward.

The right support at the right time is what turns a “maybe someday” creative dream into a profitable, sustainable business.

And here’s the truth: your patterns deserve more than a quiet life in your iPad gallery. They deserve to be out in the world—on products, in stores, and in customers’ hands—earning you the income and recognition you’ve worked for.

So… which stage are you in? Let’s figure it out together, make a plan, and get you moving toward the creative business you’ve been dreaming of.

📌 Book Your Coaching Spot Now

Because your patterns aren’t just art—they’re the seeds of a thriving business. Let’s plant them in the right place, give them the right care, and watch them flourish.